So here’s the idea. You’re at Old Navy and you find a shirt you like, but OH NOES they’re out of your size. You know there’s like ten Old Navys within a reasonable bus ride, but it’s a $15 shirt at Old Navy … is it worth the trip to try and find out? Sometimes one of their helper robots will offer to call another store, but it’s like shooting fish in a barrel. Maybe it’s there, maybe they can find it, maybe it will still be there when you show up. More than likely, you sigh and put that medium back on the rack and go look at something else.
But this time, let’s imagine you do something different. You pull out your smartphone/cameraphone/whatever…